My home phone rang at stupid-o-clock the other day. It was way too early in the morning; I hadn’t even had coffee yet. I suspected I would be listening to a spammy recorded message because, well who calls landlines anymore? I picked it up anyway. Rather than the expected clicks and whirrs of a distant
Why you need a Social Media Marketing Strategy and how to build one that works.
Over the past 10 years, businesses have figured out that they need a solid social media marketing strategy to boost visibility among potential customers. Harnessing the power of social media, it’s possible to reach and connect with new audiences thanks to the vast cross-platform networks available. And unlike traditional forms of marketing, such as TV
A guide to setting up Instagram for business
If you’re a brand, that wants to be taken seriously online, then you should probably consider setting up Instagram for business purposes (sooner rather than later). We should all know by now that the benefits of social media marketing are endless. Almost 50% of Instagram accounts follow at least one business, with around 60% of
Why your marketing needs a buyer persona
Have your leads dried up? Wondering why there’s no engagement with your social posts? Or struggling to break into a new market segment? These are all common problems that will sound very familiar to many a marketing manager. But they’re all problems that can be solved by giving your marketing efforts a greater focus. So,
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Bavaria Owners Association
Bavaria Owners Association Case Study
Time For A Google My Business Spring Clean
For small business owners, Google My Business (GMB) is a valuable weapon in their SEO arsenal. This free tool from Google increases your chances of getting your business details in front of local audiences in such ways as Google’s Local Pack, Local Finder and Google Maps. By now many SEO savvy businesses have already claimed
Barnfield College Case Study
Facebook’s Dynamic Creative Set To Make Creating And Testing Ad Variations A Whole Lot Easier
Facebook is gradually rolling out a new Dynamic Creative tool within the updated Ad Manager (quick creation workflow only) and Power Editor which is going to make advertisers lives a whole lot easier. This new functionality gives advertisers the ability to create hundreds of versions of an ad and deliver only the best variations to