The Bavaria Owners Association is a not-for-profit organisation for owners of the Bavaria make of yachts and motorboats. It is run by the members and has no commercial interests.
Immedia Creative had been designing and printing the BOA yearbook for a couple of years, when were asked by the BOA to design and build them a new website, as the current site was around 10 years old and was begining to cause problems with technology no longer being supported. It was also not mobile-friendly (which is important as most people on boats tend to use mobiles or tablets to browse the web).
We took a long hard look at the current website with the client to work out what pages and content were actually needed and relevent, and how the site could be make more usable and easier to navigate around. We also discussed using a specialist membership/subscription based system to look after the membership renewals and access to the “member only” sections of the website.
I members user forum was also integrated with the website, to provide an easy way for BOA members to share ideas and issues.
Feedback from the BOA and its members has been enormously positive, and we understand that the manufacturer and UK distributor of Bavaria Yachts have also been very positive about the new website.
We are told that membership has increased this year, and the assumption is that the fact that the new website is more search-friendly and is also mobile and tablet friendly, has encouraged more people to join.
The stream-lining of the membership management process has also reduced the workload for the committee members.