A digital marketing campaign with a strong focus on end user requirements continues to produce a month on month increase in web based enquiries.
Working with the team at Immedia Creative is so easy compared to other agencies we’ve used. They listen, understand, and then implement solutions that actually deliver what we expect.
A CHALLENGE TO INCREASE SALES LEADS
Local accessible bathroom company, Absolute Mobility initially approached us based on the recommendation from another client. They were not satisfied the quality and quantity of leads being generated by their Adwords campaign and wanted help with improving ROI.
Our challenge was to improve the number and quality of enquiries within a short time frame, without the need for upping Adwords spend.
A FAST TURNAROUND ON RESULTS
A review of their Adwords campaign quickly gave us a steer on where to make improvements to reduce spend whilst increasing click through rates. In addition, tighter geographic targeting and use of negative keywords ensured we were reaching only the customers they wanted.
Stronger, more visible, calls to action were implemented across the Absolute Mobility website in the form of a call to action bar. Thus making it much easier for visitors to choose the type of help they wanted and get in touch to enquire about services and products.
Setting up goal tracking allowed us to monitor and refine improvements, as well as measure the value of marketing activity against spend.
These initial improvements immediately delivered a sales boost that gave Absolute Mobility the impetus to look at refining other key elements of the digital sales process.
A CUSTOMER CENTRIC APPROACH
Before undertaking any further work, we started with comprehensive research into their core audiences to understand their online behaviour.
The resulting customer personas were instrumental in providing a focus to refining channel selection and campaign content, as well as enhancing the overall usability of the Absolute Mobility website.
We continue to run a multi channel campaign that combines paid online advertising, SEO and conversion optimisation which has helped them to extend brand awareness into new markets and deliver high quality leads.
A WEBSITE UPDATE TO SUPPORT ONGOING SUCCESS
Off the back of the campaigns, it soon became apparent that further improvements to the Absolute Mobility website would build on the good conversion rates we were already achieving.
A redesign ensured that the unique needs of Absolute Mobility’s customers were accounted for from the start, with usability and accessibility first and foremost in our designs. Technical improvements enhanced web security and faster page load times further aided overall user experience.
Mobile friendliness was also a priority, as many of their customers preferred to use tablet to browse the site.
The resulting website continues to boost conversion rates and maintain a high ranking position in the organic search results.
MARKETING SUPPORT ACROSS ALL CHANNELS
Working with Absolute Mobility, our help and support didn’t stop at digital. We have also assisted in producing print, advertising creative and copywriting to strengthen brand consistency and support ongoing marketing and sales activity.
A PRODUCTIVE BUSINESS RELATIONSHIP
Regular meetings and ongoing advice and support has played a key part to the success of our work with Absolute Mobility. This valuable face-to-face support ensures our goals remain synced with those of our client and allow us to iron out any kinks in campaigns.
As business goals have changed we’ve been able to respond in a timely manner to ensure we remain in step and delivering to the company’s aspirations.
Improve your digital offering and increase the volume and quality of your enquiries.
I have already recommended Immedia Creative to people I know, and will continue to do so