A FAST TURNAROUND ON RESULTS
A review of their Adwords campaign quickly gave us a steer on where to make improvements to reduce spend whilst increasing click through rates. In addition, tighter geographic targeting and use of negative keywords ensured we were reaching only the customers they wanted.
Stronger, more visible, calls to action were implemented across the Absolute Mobility website in the form of a call to action bar. Thus making it much easier for visitors to choose the type of help they wanted and get in touch to enquire about services and products.
Setting up goal tracking allowed us to monitor and refine improvements, as well as measure the value of marketing activity against spend.
These initial improvements immediately delivered a sales boost that gave Absolute Mobility the impetus to look at refining other key elements of the digital sales process.
A CUSTOMER CENTRIC APPROACH
Before undertaking any further work, we started with comprehensive research into their core audiences to understand their online behaviour.
The resulting customer personas were instrumental in providing a focus to refining channel selection and campaign content, as well as enhancing the overall usability of the Absolute Mobility website.
We continue to run a multi channel campaign that combines paid online advertising, SEO and conversion optimisation which has helped them to extend brand awareness into new markets and deliver high quality leads.