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PPC (pay-per-click) is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. When someone searches for a keyword that the advertiser is targeting, PPC ads are typically shown at the top of search engine results pages (SERPs).

Google Ads is Google’s version of PPC advertising. Google AdWords was the original name for Google’s pay-per-click (PPC) advertising platform.

There are several business benefits to using Google Ads:

• You can reach a wider audience. Google Ads ads are shown on Google’s vast network of websites, which means that your ads can be seen by people all over the world.
• You can target your ads to specific demographics. You can choose to target your ads to people based on their location, age, interests, and more. This means that your ads will be seen by people who are most likely to be interested in what you have to offer.
• You can track the performance of your ads. Google Ads provides detailed reports that show you how many people saw your ads, how many clicked on your ads, and how much money you spent. This information can be used to optimise your campaigns and get the most out of your advertising budget.
• You can start small and scale up as needed. You can start with a small budget and then increase your budget as your business grows. This makes Google Ads a great option for businesses of all sizes.
• Google Ads can make sure your business is visible when your target audience is searching for the products or services you offer. For example, if someone is searching for a ‘restaurant near me’ and you have a Google Ad running with those keywords, you’re likely to appear at the top of the search.

Google Ads can be a complex platform, and it can be difficult to manage campaigns effectively on your own.

Agencies have the expertise and experience to help you set up and manage your campaigns, and they can help you get the most out of your advertising budget. At Immedia Creative, we stay on top of the ever changing world of pay per click so you don’t have to. Our Windsor-based team of PPC professionals, sit exams every year to stay in-line with best practice, and work closely with Google to get you the best visibility and the most out of every click.

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads at the top of search engine results pages (SERPs) when someone searches for keywords related to their products or services. This can be a highly effective way to generate new leads and build brand awareness, as your ads will be seen by people who are actively looking for what you have to offer.

In addition to showing your ads at the top of the SERPs, Google Ads also allows you to target your ads to specific demographics, interests, and even locations. This means that you can ensure that your ads are seen by the people who are most likely to be interested in what you have to offer.

Google Ads is also a very transparent platform, so you can track the effectiveness of your campaigns and see exactly how much you’re spending. This can help you to optimise your campaigns and get the most out of your advertising budget.

If you’re looking for a powerful marketing tool to help you grow your business, Google Ads is a great option. With its targeted reach, transparency, and ease of use, Google Ads can help you get your ads in front of the right people at the right time.

Keyword research is the process of identifying and analysing the keywords that people use to search for information online. It is a crucial component of pay-per-click (PPC) and search engine optimisation (SEO) marketing.

Google Ad Extensions are snippets of extra information that can be added to your Google Ads text ads. They can help to improve the visibility and click-through rate (CTR) of your ads.

There are 10 Ad extensions these are: Sitelinks, Callout extensions, Structured snippet extensions, Call extensions, Location extensions, Image extensions, Lead form extensions, Promotion extensions and App extensions.

Google Analytics and Google Ads conversion tracking are two different tools that can be used to track the performance of your Google Ads campaigns.

By tracking conversions, you can see how effective your Google Ads campaigns are at driving the desired actions on your website.