Facebook is gradually rolling out a new Dynamic Creative tool within the updated Ad Manager (quick creation workflow only) and Power Editor which is going to make advertisers lives a whole lot easier. This new functionality gives advertisers the ability to create hundreds of versions of an ad and deliver only the best variations to their audiences.
Dynamic creative works by automatically exploring a series of ad variants based on different combinations of your creative assets (images, videos, titles, descriptions, CTAs etc). This allows Facebook to deliver the most efficient results for each impression served to ensure audience are always served the best performing creative.
For advertisers wishing to use this new functionality, it is going to available for the campaign objectives of conversions, app installs and traffic, for single image and single video formats only (no carousels) and across the following placements:
- Facebook Newsfeed on desktop and mobile
- Right hand column
- Instagram feed
- Audience Network classic
- Audience Network In-stream video
- Audience Network rewarded video
When choosing the dynamic creative option, advertisers then have the option of adding up to 30 creative assets in the form of:
- 5 titles
- 10 images or 10 videos
- 5 bodies of text
- 5 descriptions
- 5 CTAs
This results in an ad which could generate thousands of different variants based on the automatic combinations of these assets. However, only a fraction of these ad variations will actually be seen as Facebook has designed the system to only show those combinations with the best chance of success.
To check on the performance of ads, advertisers can view results in either Power Editor or Ads Manager by selecting breakdown and choosing which asset (image, video, headline, text, description, call to action or website) to review. You’ll be able to further break down each assets performance by the audiences’ age and gender to see how the different variations appealed to different demographic segments. Thus providing valuable information for further improvement of your campaigns’ performance.
