WORKING HAND IN HAND
To ensure complete understanding of the College’s complex requirements, we started the project with a kick start meeting between key contributors and stakeholders. This day long process allowed us to delve deeper into requirements and initially test ideas for viability.
A USER CENTRIC APPROACH TO DESIGN
The next stage was to move on to wire framing key pages of the site to allow us to test content layout ideas and ensure user journeys were clear and obvious. Only when these layouts were agreed did we move on to applying design.
An updated brand had already been introduced across other marketing assets, which provided a strong steer on look and feel. Bringing this branding to the college website, we created an enhanced digital identity that showcased the college in a more positive light, provided a feel for life on campus, and inspired the many various types of web visitors to get involved. We also made sure that content and navigation was just as easy to find and use on any any device they happened to be using to view the site.