Brainstorm are a leading independent manufacturer and distributor of toys, games, and gift, with customers worldwide, and sell exclusively though the trade, mainly to toy shops and gift shops.
As the website was aimed at both the retailer/distributor, and the retail end-user, it was important that it provided the relevant information to both types of visitor, without providing non-appropriate information (such as only showing the trade prices and safety certificates to registered trade visitors, but showing videos and images to the public, and enabling them to download the rules of a game or the instructions for a toy).