As a newly formed business, Specialo has seen a hole in the market for providing fixed-price all-inclusive wedding weekends in central Italy, for a similar cost of a regular wedding and hotel reception in the UK.

Not only are all of the wedding arrangements included, but flights, accommodation, a pre-party, and a guest event are also included, for the wedding party and all guests.

An important part of the website was to build an online cost calculator, so that site visitors could instantly see what their dream italian wedding would cost.

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