Living Longer Living Stronger is a global distributor of the Synergy Worldwide range of health & well-being products, which are sold through a network of independent consultants.

The brief for this project involved a complete brand identity project (design of the brand and logo), followed by the design, build, and copywriting of the entire website, business stationary, and printed brochures & flyers.

The structure of the site was key to the project, as it had to appeal to both the potential users of the products, and also people looking to become part of the network of sales consultants.

As the products are to be ingested into the body, it was critical that the copy not only complied with the laws regarding this, but at the same time, explained the product benefits in a clear and unambiguous manner.