After a successful initial experience with selling online, the Slough-based Builders Merchants, George Lines Ltd., engaged Immedia Creative to design and build a new fully-responsive website with a comprehensive E-commerce facility.

This project coincided with the addition of new products and ranges to the George Lines portfolio, and as such is was important that these new ranges were incorporated into the site structure from day one.

The website is based on a WordPress platform, with a highly customised E-commerce solution.