Pay Per Click (PPC) Management

Make sure your business appears when potential customers are searching for a product or service like yours. Our PPC campaigns achieve high visibility across all devices to bring you highly targeted traffic and improved conversion rates.

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Running a PPC campaign and would like to reduce your cost per click? We would love to conduct a free PPC audit.

Our Google Certified Team

As Google Partners we stay on top of the ever changing world of pay per click so you don’t have to. Our team of PPC professionals, sit exams every year to stay in-line with best practice, and work closely with Google to get you the best visibility and the most out of every click.

Chris Brown

Chris Brown

Adwords Search Certifications

Fundamentals &
Search Advertising

Cameron Kinross

Cameron Kinross

Adwords Search Certifications

Fundamentals &
Search Advertising

EXCEEDING PPC TARGETS

We were asked by Barnfield College to significantly boost applications for the new academic year within a tight time schedule. After researching the market and reviewing existing Google Ads data, we proposed a plan and budget which was quickly accepted. Within a week of the campaign going live, it was clear we would achieve the target whilst only spending 90% of the budget.

OVERALL TARGET EXCEEDED BY 20%

Within 6 weeks we generated 20% more traffic than originally required.

reduced cost per click

COST PER CLICK REDUCED BY 51%

We reduced the cost per click of this campaign by more than half through tight targetting and long tail keywords.

“The knowledge and commitment in the team is indisputable. But don’t take my word for it – the brilliant results achieved so far speak for themselves.”

REHANNA KHAN

Our PPC Management Is A Process Of Continuous Improvement

On-going review and development allows us to optimise your PPC campaigns by making incremental changes that add up to big improvements over time.

1. Set Goals

We start by delving into what you want to achieve from PPC advertising. Our kick start meeting sets your campaign goals (i.e. how much profit you need from your investment), identifies your target audience, sets budget and timescales, and a host of other factors.

2. Research & Strategy

Then we start to crunch data and conduct research into your business, your industry, your competitors and customers. Armed with this information we create a strategy firmly aligned with your specific goals, your budget and your timeframe.

3. Keyword Selection

Depending on ad type we build extensive keyword lists or target demographic data sets, focusing on the types of customers you want. We then review the lists, and shave them down to the right keywords for your campaign.

4. Ad Creation

Our carefully crafted ads ensure a strong link between ad group keywords and landing pages so that your site receives the best traffic, with the highest chance of conversion at the lowest cost per click.

5. Ongoing Optimisation

The real work begins once your campaign is live. We continually analyse the data, then test, re-test, and test again to see which changes to your campaign make the biggest impact. We also keep an eye on spend, and make changes to optimise costs and traffic levels.

6. Analysis & Reporting

You have constant access to real-time reports so that you have complete visibility on your campaign’s performance. If required we can also schedule regular update calls or meetings for greater insight and understanding of your campaign.

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Cameron KinrossPPC Management