Pay Per Click (PPC) Management

Our results-led PPC campaigns provide busy business owners, digital and marketing managers with the means of maximising ROI on their campaigns. With a mix of real data, lots of campaign experience and an intent focus on achieving your targets, our PPC strategies deliver fast results by ensuring your adverts are precisely where people are looking for products and services like yours.

WE’RE GOOGLE CERTIFIED

As Google Partners we stay on top of the ever changing world of pay per click so you don’t have to. Our team of PPC professionals, sit exams every year to stay in-line with best practice, and work closely with Google to get you the best visibility and the most out of every click.

google partner

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PPC ACHIEVEMENTS FOR BARNFIELD COLLEGE

In summer 2017 we were asked by Barnfield College to significantly boost applications for the new academic year within a tight time schedule. After researching the market and reviewing existing Adwords data, we proposed a plan and a budget which was quickly accepted and the campaign started. Within a week of the campaign going live, it was clear we would achieve the target whilst only spending 90% of the budget.

Barnfield college logo

OVERALL TARGET EXCEEDED BY 20%

Within 6 weeks we generated 20% more traffic than originally required.

cpc down by 51%

COST PER CLICK REDUCED BY 51%

We reduced the cost per click of this campaign by more than half through tight targetting and long tail keywords.

“The knowledge and commitment in the team is indisputable. But don’t take my word for it – the brilliant results achieved so far speak for themselves.”

REHANNA KHAN

What You Get When You Work With Immedia

A logical approach that’s driven by data and focused on conversions

1. Goal Setting

We start by delving into what you want to achieve from PPC advertising.  Our kick start meeting sets your campaign goals (i.e. how much profit you need from your investment), identifies your target audience, sets budget and timescales, and a host of other factors.

2. Research & Strategy

Then we start to crunch data and conduct research into your business, your industry, your competitors and customers. Armed with this information we create a strategy firmly aligned with your specific goals, your budget and your timeframe.

3. Keyword Selection

Depending on ad type we build extensive keyword lists or target demographic data sets, focusing on the types of customers you want. We then review the lists, and shave them down to the right keywords for your campaign.

4. Ad Creation

Our carefully crafted ads ensure a strong link between ad group keywords and landing pages so that your site receives the best traffic, with the highest chance of conversion at the lowest cost per click.

5. Ongoing Optimisation

The real work begins once your campaign is live. We continually analyse the data, then test, re-test, and test again to see which changes to your campaign make the biggest impact. We also keep an eye on spend, and make changes to optimise costs and traffic levels.

6. Analysis & Reporting

You have constant access to real-time reports so that you have complete visibility on your campaign’s performance. If required we can also schedule regular update calls or meetings for greater insight and understanding of your campaign.

Want to know how PPC can grow your business?

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Cameron KinrossPPC Management