Choosing the right Google Ads type to achieve your marketing goals

Google Ads is the undisputed leader in online advertising, giving companies a strong platform to connect with their target market. But do you know which Google Ads type is your perfect match?

With a variety of Google Ads types available, it’s essential to know which ad type best serves your unique marketing goals. We’ll examine various Google Ad types in this blog post and assist you in finding the perfect match for your company.

Search Ads:

TheseĀ are text-based advertisements that appear alongside Google search results. They allow you to display your ad when users search for specific keywords related to your business.

Examples of Search Ads:

Screen shot of Google Search ad when searching for mechanic near me

Screenshot of Google Search Ad when searching for “mechanic near me”

Benefits: Search ads target users who are actively looking for products or information and capture intent-driven traffic. They are highly visible and can result in quick conversions.

Ideal For: Businesses aiming to boost quick sales, generate leads, and drive instant sales.

Display Ads

Overview: Display ads are eye-catching banner or image-based advertisements that show on websites and apps that are part of the Google Display Network (GDN). They may contain interactive components as well as text, pictures, or both.

Example of Display Ads:

images of examples of google display ads

Examples of Google Display Ads

Benefits: Display ads have a wide reach, allowing you to showcase your brand and products to a broader audience. They are effective for building brand awareness, remarketing, and driving engagement. They also vary in different sizes to help you advertise on all the GDNs (Google Display Networks)

Ideal for: Businesses aiming to increase brand exposure, reach new audiences, and create visually compelling campaigns.

Video Ads

Overview: Video ads are engaging, audio-visual advertisements that appear on YouTube and across the Google Display Network. They can be skippable or non-skippable and come in various formats, such as in-stream or bumper ads.

Examples of Video Ads:

YouTube screenshot showing video ads

YouTube screenshot showing video ads

Benefits: Video ads provide a highly immersive experience, capturing users’ attention and delivering your message effectively. They are great for storytelling, product demonstrations, and driving engagement. You can sometimes include more information in your video ad, than the other ad types.

Ideal for: Businesses focused on brand storytelling, launching new products, and engaging with their target audience through compelling video content.

Shopping Ads

Overview: Shopping ads allow you to showcase your products directly in Google search results. They include product images, prices, and relevant details, making it easier for users to find and purchase your products.

Examples of Shopping Ads:

Google Shopping Ad result showing different shoes

Google Shopping listings showing searches for shoes.

Benefits: Shopping ads target users with high purchase intent, displaying product-specific information upfront. They can increase visibility, drive qualified traffic, and boost e-commerce sales.

Ideal for: E-commerce businesses seeking to showcase and sell their products online, drive traffic to specific product pages, and improve overall conversion rates.

Which one is right for you?

To maximise your advertising efforts on Google, it’s crucial to choose the right ad type that aligns with your marketing goals. Just like everything in life, it’s important to find your perfect match.

But the truth is there isn’t a clear cut answer when it comes to which ad type is best for your unique needs. Successful campaigns are usually a mix of different ad types, that have been tested and then selected based on performing well against key criteria.

So whether you want to drive website traffic, build brand awareness, educate your audience, or promote products, it’s a good idea to have well rounded Google Ads strategy that utilises various ad types to best suit your specific needs.

If you need help taking the first step to finding your perfect match, then get in touch. Our PPC experts are on hand to help your campaigns achieve your marketing goals.

Contact our experienced Google Ads Certified team today.

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Sara Maltempi

Choosing the right Google Ads type to achieve your marketing goals