Why fast websites are better websites

In a recent interview in Net Magazine,  Matthew Clark, the British Broadcasting Corporation’s lead technical architect said something that every website owner should read at least twice

“We’ve noticed that, for every additional second a page takes to load, 10 per cent of users leave.”

This is not a new statistic. We have been reading similar figures from other data providers for over a decade and so we can be confident in Mr Clark’s statistics.

Now think about the other side of the coin. For every second you shave off your website load time, you could be increasing your visitor rate by a similar percentage.

10 percent more retention, 10 percent more interaction and perhaps 10 percent more sales. How does that sound? In a world where two or three percent annual growth is the norm, the chance of a 10 percent boost in earnings is not to be sniffed at.

Of course, most web business owners are not technologists and don’t know whether their site can be sped up. Well the good news is that the same methods employed by the beeb are open to even the smallest and most humble online presence. Techniques such as page caching, content delivery networks and zipping files can all be used to make websites run faster than ever.

We have been successfully analysing websites and implementing speed improvements for many years now, so If you would like some expert advice on speeding up your website, please feel free to drop us a line.


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Chris Brown

Chris is a web developer, project manager, pay per click advertiser, public speaker, tea drinker, town crier, copywriter, and all round digital marketing aficionado.

Why fast websites are better websites