Email Marketing is a great way to keep in-touch with your customers, to let them know about new products and services, and to keep them coming back to you time and time again.
The biggest problem with email marketing these days however, is that there are so many people doing it, that it’s difficult to make sure that your email is the one that get opened and read.
There are a number of techniques that can help with this, which include careful selection of the title, making sure that the content is interesting or has value to the reader, making sure that the layout and design are appealing, and making sure that you send them in a timely manner.
There are also various laws and guidelines to consider, such as the DMA guidlines for opt-in and opt-out marketing and the need to hold an audit trail to ensure that you remain legal and do not damage the reputation of your company.
At Immedia Creative, we build branded and template-driven email marketing solutions using proven industry-standard tools (such as Mailchimp). We can also write the copy and build email newsletters on your behalf, if you’re struggling to find the time or inclination to do it yourself.