Why do I need a Brand Identity?
The strength of a tree lies in its roots. Without strong and deep roots, a tree will not be able to grow very big, and may struggle to produce much fruit, and if a gale blows, it may well come crashing down in the wind.
A good Brand Identity is a company’s roots. A strong and solid brand, backed-up by a set of values, is a vital ingredient to building a strong, successful, and fruitful business. A business without this will be much easier for the competition to push over, and it is less likely to be able to sustain growth through the long-term and remain profitable.
What is a Brand Identity?
A brand identity is much more than a logo. It’s something that encompasses the entire essence and DNA of your company. Why you do what you do, what your key values are, and what you believe in. It’s the language that you use, and values that you hold, and the way you communicate these values with the outside world.
Why should I choose Immedia as my Brand Agency?
At Immedia Creative, we’ll get right under the skin of your business, so that we understand what makes you different (you almost certainly already know what that is, but most companies find it very hard to “bottle it” and communicate it to others in a way that they can easily understand).
We then create a set of Brand Guidelines, and a series of materials (such as logos, straplines, value statements, boiler plates, and marketing messages) to use in all your outbound marketing communications, advertising, and sales materials.
Part of success in growth also comes from having your workforce on-side, and we can help to ensure that everyone in your team has a clear understanding of what the company expects from them, by sharing your vision and values with them through internal marketing and branding exercises.
To discuss your requirements, call our Brand Agency Team on Maidenhed (01628) 762710